Find out just why Smartphone Menus can help your business.
The Science and Safety
In this new era of dining following the coronavirus, say goodbye to using physical menus and hello to turning your customers’ smartphones into their very own personal menu card.
With the difficult challenges of the COVID-19 Pandemic, it is important to understand the science behind the contact with physical menus and ensure the safety of your staff and customers by moving into a touchless format.
While cleaning and disinfecting tables and bars a good start, there is still one thing that people need and share: menus.
Data from the General Medical Council has discovered that the average restaurant menu has 100 times more bacteria than on the restaurant’s toilet seats, and with sterilising physical menu folders proving to be only 65% efficient at removing all bacteria, these facts with our current COVID circumstances are scary.
For a large number of businesses, the answer has been to type up and print single-use paper menus – however, this method is extremely time-consuming and still sees the issue of sources of contact between the staff and customers.
As we continue to see “touchless” becoming a big part of the new norm, the creation of digital, contactless menus are rapidly replacing the physical ones.
We have seen the practice of contactless methods for the past few years, and the Government Safety Guidelines continue to heavily promote the use of contactless systems such as card payments, of which all UK Banks are aiming to phase out old touch PIN card by the end of 2021.
And with a smartphone in everyone’s back pocket, these contactless methods continue to become more accessible for us all.
As we focus on keeping ourselves, our staff members and customers safe with a contactless dining experience, Smartphone Menus are designed to assist the reduction in possible sources of infection.
Comparison to Other Online Formats
Commonly, restaurant websites have uploaded PDF files to display their menus which can prove to be fiddly and a hassle to view from having to zoom into them. In short, PDF menus are not the best way to present your menu online.
Having your menus presented in a webpage (HTML) format is better for several reasons – one of the biggest being the benefits to your Google search profile. PDFs are difficult to be seen and are not liked by search engines as much as HTML content.
Although PDF menus can still be accessed via a smartphone device, they aren’t exactly mobile-friendly. After long and stressful days, your customers need to sit back and relax and smoothly browse your menus without this hassle.
Assisting the Invention of the Touchless Future
With smartphones becoming part of your everyday dining experience, QR codes are here to stay – so why not make the switch today.
Turning your customer’s mobile phone into their own personal menus is one of the best ways of reassuring all customers to feel safe and protected as they re-engage with their favorite restaurants.
Ready to Ensure Your Customers’ Safety?
Get in touch with us today to get started.